The reason why the 708works gift card was created to solve the problem of "not knowing which color they would prefer."

"I want to give a surprise, but I want them to choose the color themselves" - The struggle of gift-giving

You want to give a guitar strap to someone special. But when it comes time to choose, you hesitate—have you ever experienced that?

Many 708works products are centered around "color ordering," where you can freely combine leather and hardware colors. If it were for yourself, you would just pick your favorite scheme, but a gift is a different story. You might think you know their favorite color, the hue of their instrument, or their usual fashion sense... but often, you actually can't choose with complete confidence.

Dilemmas unique to gift-giving, revealed by customer feedback

In fact, we have received comments like these from customers who ordered our products as gifts:

"It was a gift for my daughter who just started playing guitar, and she was thrilled."

While we receive such heartwarming feedback, we also frequently receive inquiries from customers saying, "I don't know their favorite color, so I'll go with a safe choice," or "I'm worried if it will arrive in time for their birthday." Since most 708works products are made-to-order, it takes about 7 to 14 days to ship. For gifts intended for special anniversaries, this lead time has been a source of stress.

"I want them to choose the color scheme, but that makes it impossible to order at the last minute"—for the gift-giver, these two requirements have always been difficult to balance.

That is why we created the gift card

To address these two dilemmas, we have introduced the 708works Gift Card. As this is the first time 708works has offered a gift card, we can't yet say it's been "well-received." However, we created it to directly address the feedback we've received from customers regarding their desire for the recipient to choose the colors and their concerns about lead times.

With a gift card, the giver doesn't need to worry about picking the color scheme. The recipient can take their time to choose the perfect strap from all 708works products, including custom-ordered items, at their own convenience. Since it is delivered via email immediately after purchase, there is no need to wait for shipping or worry about whether the gift will arrive by the special day.

708works Gift Card Details

・Choose from 6 amounts ranging from ¥2,000 to ¥30,000
・Delivered via email immediately after purchase (no need to wait for shipping)
・Valid for all 708works products, including color-ordered items
・Valid for 2 years from the date of issue

Turning "uncertainty" into a reason to give

It is precisely because customers choose their own color scheme that 708works products hold such special attachment. We believe this should be the same even for a gift. In fact, we think that because it is "a piece they chose themselves," it will be cherished and used for a long time by the recipient.

If you've given up on a gift because you "didn't know what color they liked," the 708works Gift Card allows you to give that very freedom as part of the present. This is a brand new initiative, but we would be delighted if it helps you share the gift of a perfect strap with your loved ones in this new way.